1. “Focus on the user and all else will follow”
   Focus on the algorithm and all else will follow.
2. “It’s best to do one thing really, really well”
   Don’t put all your eggs in one basket.
3. “Fast is better than slow”
   Slow is better than fast.
4. “Democracy on the web works”
   Monopoly on the Web works.
5. “You don’t need to be at your desk to need an answer”
   You don’t need another search engine to find the answer.
6. “You can make money without doing evil”
   You can do evil without making money.
7. “There’s always more information out there”
   There’s always more information that Google can cannibalize for free.
8. “The need for information crosses all borders”
   The need to index information crosses all boundaries.
9. “You can be serious without a suit”
   You can’t be taken seriously without a suit.
10. “Great just isn’t good enough”
    Good enough is good enough.

Rescrise de Joe Wilcox